Buick will donate $10 for every test drive. If your event exceeds 100 test drives, Buick will double their donation to $20, up to a maximum of $10,000.
A test drive must follow these 3 rules to be considered valid: 1.) Waiver/Survey forms must be complete and legible 2.) Two donations per household 3.) Must be signed by dealership staff.
Program HQ recommends holding the event at a elementary, middle or high school or mutually agreed upon location within the dealership’s AGSSA. Events should not be held at the dealership. The dealership and the school should work together to determine the time and date of the event. Events should be held on one day and at one location only. Dealers are responsible for adhering to all local and state laws regarding off-site test-drives and vehicle displays.
Each test drive must have a Dealership or GM employee in the vehicle. We recommend bringing 12-24 vehicles out to the event and enough employees to work test drives, vehicle lounge, and registration table (depending on expected traffic).
We suggest using a full-day for an event (minimum 7 hours).
Any insured person 21 years or older with a valid driver’s license can participate. The school faculty and staff are eligible to participate. Participants must complete waiver forms, have a proof of insurance, and the donation is limited to two participants per household.
We suggest to have each test drive be about 7-10 minutes long. To ensure a smooth flow of test drives, we recommend to avoid busy intersections, left turns, and red lights to limit the amount of traffic disruptions.
Vehicles must be dealer owned, insured and plated. Buick dealers should bring a full lineup of products with the highest trim level available. The dealership will determine what vehicles to feature at the event (minimum of 10 vehicles) and at least one model of each Buick.
While this event was created to elevate the Buick brand and to get as many people to experience our new Buick lineup as possible in one day, a limited number of GMC vehicles will be allowed. Please note that all POS and advertising will include Buick only.
Each event will have a specific event code. The event code consists of the dealership’s specific 6 digit BAC code followed by BDFYS and finally the date of your event (ex: 110099 BDFYS 010215).
Yes, we have changed the Courtesy Transportation program parameters to now allow dealers to use CTP units for ‘Corporate Sponsored Test Drive events’. Please refer to program number 15-40X for additional details.
Dealers may host multiple events. It is advised to use different schools, but dealers may partner with the same school for multiple events.
Yes, supporting multiple clubs or the entire student body increases the chance to reach the $10,000 donation. Only one check will be sent to the school. The reserves the right to distribute the funds among the clubs and activities.
Yes, you may work with multiple public schools for one event. However, each event will be capped at $10,000 total donation. Dealers must ensure that each school is within their AGSSA. Any event scheduled outside the AGSSA boundaries are subject to cancellation or modification by Program HQ. Only one check per high school will be issued.
Publicize the event through flyers and posters in high-traffic areas around the school and dealership. Partner with local businesses to promote the event in their offices. Send invitations and announcements to community leaders. Reach out to the media through press releases. Use social media to generate buzz around the community!
High schools can expect to receive their check approximately 4-6 weeks from the day all forms and paperwork are received. Checks will only be made to the high school directly. Dealership and high schools should not announce the total donation amount until they receive their check. Prompt return of forms ensures timely shipment of payment. All waivers must be returned within 2 days of the event.